Chapters 5 and 6 explore how appeals to emotion can encourage people to retain an idea and even be moved to action.Įach chapter follows a precise pattern of alternating narrative storytelling and analysis: Chapters always begin with anecdotes that exemplify the chapter’s core message these stories are then analyzed, and their worth is underlined. Chapter 4 underlines the importance of telling a credible story that builds audience trust. Chapter 3 argues for the necessity of using concrete imagery rather than abstract ideas to help people visualize or retain information. Chapter 2 highlights the efficiency of using shock and surprise, and explores various methods of gaining and retaining attention. Chapter 1 explains how to find an idea’s core and why it is important to never lose sight of this essence. Made to Stick is divided into six chapters, each of which explores one fundamental factor that makes ideas stick. This guide references the 2017 Random House edition.Ĭontent Warning: The source material references a case involving the sexual exploitation of children. Made to Stick enjoyed both commercial success and critical acclaim on publication, making the bestseller lists of the New York Times, the Wall Street Journal, and Business Week.
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